It’s 2014 and against all odds, in a true underdog story, Apple, Inc. has celebrated the 30th anniversary of the Mac and is the biggest company in the world by a couple of metrics.
Apple’s aim in environmental issues is to “leave the world better than we found it,” [CEO Tim] Cook said, detailing plans to achieve 100 percent renewable power across the company, including the construction of the largest solar installation built and owned by a private, non utility company.
Cook said Apple’s environmental efforts also made economic sense, but when challenged by conservative shareholder activism group to pledge that Apple wouldn’t do anything related to the environment that didn’t follow a clear profit motive, Cook bristled with a reply that “we do a lot of things for reasons besides profit motive,” and recommended that anyone who had a problem with that “should get out of the stock.”
The rest of the top companies in the world could learn a lot from these simple principles.
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